Impact of the Changing Reimbursement Landscape on Healthcare Marketers

Risk-sharing arrangements in which full payment is contingent on clinical outcomes are gaining traction in ...

The Pharmacists’ Role in Improving Outcomes

Community pharmacies are expanding their role in helping patients improve their health. One of ...

Social Media: Time for Pharma to Suit Up and Show Up

Motivational speakers never tire of reminding us that the Chinese word for “crisis” is ...

Marketers Need to Listen More and Talk Less

I don’t think any industry does as much market research as the pharmaceutical industry. ...

Cutting Edge

What’s not to love about the latest technology and the hottest trendy products? Our ...

Be Like Steve

We lost Steve Jobs last month. The world is better for him having been ...

Winning The Zero Moment of Truth

by Jim Lecinski. 2011 Do you remember the buying process you undertook the last ...

Patient Characteristics: There’s More to Know

In industries such as credit cards or consumer packaged goods, the amount of information ...

Celebrating Excellence

In September, PM360 recognized 34 outstanding Trailblazer Award-winning companies, marketers, and programs with two ...

Rethinking Consumer Outreach

Meeting societal needs for ever-smarter communications support Today’s healthcare environment is under greater regulatory ...

What’s in a Name?

Replace your focus on the name of the network with the names in your ...