Why Specialty Pharmacy Management Can’t be Ignored

During the past five years, specialty pharmacy managers (SPMs) have grown dramatically (Figure 1). ...

LifeStyle

Population THE ESCALATING ELDERLY Ninety has officially become the new 85. A recent report ...

Industry Briefs

FINE TIME Two top pharma companies agreed to pay the U.S. government to resolve ...

Healthcare Highlights

FOLLOW THE BRANCHES This info graphic from CMI shows that in most cases an ...

ROI at LOE: ‘Harvest Mode’ Maximizes Return

Loss of exclusivity (LOE) may prompt marketers to make a binary choice— either personal ...

Clinical Educators and the Changing Promotional Model

A well-designed, well-managed clinical education program can increase market share, increase adherence, and boost ...

Windshield Time to Desk Time: Notes from a Rep Who Came in from the Field

Successful detail representatives who move to in-house marketing positions face a steep learning curve. ...

Cutting Edge

What’s not to love about the latest technology and the hottest trendy products? Our ...

Risk Evaluation and Mitigation Strategy (REMS)

The FDA is taking action to protect patients from harm caused by high risk ...