10 – August

The Paradigm Shift in Key-Opinion-Leader Marketing: A Brief

Expanded reporting requirements, especially the Sunshine Act, will accelerate the migration away from product-driven ...

Serving Up What the Doctor Ordered-Effectively!

We have spent many of the last columns discussing the use of multichannel marketing ...

DTC’s Talent Drain

According to IMS, patent expirations will reduce brand spending on prescription drugs by $120 ...

Cutting Edge

What’s not to love about the latest technology and the hottest trendy products? Our ...

Help Yourself, Help Your Kids

If you don’t know Judy Zerafa, you should. She is a latter day Napoleon ...