More than 900 delegates from 56 countries enjoyed a carefully curated program of seminars, networking and awards during the 2015 Lions Health, the global annual awards for creative excellence in Pharma and Health & Wellness communications. The two-day event was held in Cannes, France from June 19-20. An unrivaled festival of creativity, the event also offered education and debate sessions exploring the essential and unique issues relating to the world of healthcare.
Seventy-plus speakers presented, ranging from specialty pharma creatives to representatives of the industry’s best known brands, included such speakers as David Blair, Head of Industry for Health, Google; Alex Gourlay, Executive Vice President of Walgreens Boots Alliance and President, Walgreen Company; Jeordan Legon, Global Head of Digital and Social Media for Pharma, Novartis; and Prasoon Joshi, Chairman, McCann Worldgroup Asia Pacific.
Throughout the festival, exhibitions of the work allowed delegates to view the brave and innovative communications ideas that were able to overcome the unique challenges faced by healthcare brands. The winners of the 2015 Lions (see who the winners were at www.pm360online.com/cannes-lions-health-winners-2015-astrazeneca-reels-in-pharma-grand-prix) were honored at a dedicated awards ceremony during the mid-point of the festival—shining a spotlight on the creative masters who generated value—and changed lives through extraordinary creativity.