Award-winning healthcare marketing agency marks a decade of growth, innovation, and people-first culture
Newark, NJ — September 25, 2025 — Brick City Greenhouse (BCG), an award-winning healthcare marketing agency, is proud to celebrate its 10-year anniversary this month. Founded in 2015 by Renée Wills, Ashley Schofield, and Fred Kinch, the agency launched with a clear mission: to address the pain points marketers faced with traditional agencies and create a better model for both clients and staff.
“From the start, we deliberately focused on serving startups, because we knew the big network agency model wasn’t built to support them,” said Co-Founder Fred Kinch, “That focus on the startup mindset remains at the heart of what we do—whether we’re helping emerging biotech companies or supporting established brands that need to think and act like startups.”
A Different Kind of Agency Model
From day one, BCG reimagined the agency relationship by:
· Replacing billable hours with fixed-fee pricing for budget predictability
· Building purpose-driven teams with senior-level expertise
· Operating remotely since inception to stay agile and cost-efficient
This model ensures that every client receives experienced thinking and the right resources at the right time, without the inefficiencies and inflated costs of traditional models.
Industry Recognition
Over the past decade, BCG’s model has earned recognition across the healthcare marketing industry, including:
· MedAdNews Agency on the Rise (2019)
· MedAdNews Agency of the Year (2021, 2022)
· MM+M Independent Agency of the Year (2022)
· Inc. 5000 Fastest Growing Companies in America (2022)
· MM+M Best Places to Work (2019, 2024)
“While the awards are an honor, what we’re most proud of is our people,” said Co-Founder Renée Wills. “Our talented team and the clients who entrust us with their brands are what make BCG truly extraordinary.”
Looking Ahead
As BCG celebrates a decade of growth, the agency remains committed to its founding vision: empowering healthcare marketers, supporting startups, and redefining what an agency partnership can be.
“To those who once asked, ‘Are you sure you want to do this?’ the answer remains Absolutely,” said Fred Kinch.
About Brick City Greenhouse
Brick City Greenhouse is a healthcare marketing agency redefining the client-agency relationship through a people-first, brand-first model. Founded in 2015, BCG eliminates inefficiencies in traditional agency structures with fixed-fee pricing, purpose-built teams, and senior-level expertise. The agency partners with pharmaceutical and biotech companies of all sizes, with a particular focus on startups and brands embracing the startup mindset.
For more information, visit www.brickcitygreenhouse.
Media Contact:
Renée Wills
Co-founder and Client Lead
Brick City Greenhouse
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