Tom Snyder Tom Snyder

Tom Snyder is Principal Consultant, HERON Commercialization at PAREXEL International. Tom is an experienced leader of cross-functional marketing and payer-facing teams and has supported successful product launches with value propositions, evidence generation and negotiation strategies.

Big Pharma Goes Specialty: What Marketers Must Know

In December of 2013, Bristol-Myers Squibb made headlines when it returned the marketing rights ...