Shannon Scott Shannon Scott

Shannon Scott is Vice President of Crossix Analytics Services at Veeva Systems. Shannon joined Crossix in 2013 and has supported enterprise and emerging clients across a range of therapeutic categories. She has provided perspective on media channels, patient and physician landscape, and therapeutic category dynamics. She now leads the team working with key stakeholders across pharma brand teams, analytics teams, and media agencies to leverage the Crossix Data Platform and DIFA to deliver insights.

Implementing a Holistic Marketing Measurement Plan

Marketers understand the importance of preparing healthcare professionals (HCPs) and patients for productive exam ...