Scott Garrison Scott Garrison

Scott Garrison is a London-based communication expert at SKIM. He is considered an expert in the field of claims and communication and regularly advises various multinational clients on how to optimize their communication strategies for marketing initiatives. He oversees SKIM’s claim development methods including claim generation workshops and claim evaluation, screening and selection methods, with a focus on emotional claims.

Emotional vs. Scientific Claims: Which is Better for Increasing Brand Loyalty?

When marketers are preparing for a new product launch, they must focus almost exclusively ...