RJ Lewis RJ Lewis

R.J. Lewis is President & CEO of eHealthcare Solutions. Follow him on Twitter @rlewis.

Native Advertising and the Paid vs. Earned Media Debate

Remember the “advertorial?” It looked like a news story, but was it actually a ...

Top 10 Predictions for 2014

Each year, I use this column to publish my annual predictions for the New ...

How Much of My Budget Should I Invest in Data Analytics?

Digital is perhaps the most measurable form of media that ever existed. The temptation ...

Big Data Drove the Merger of the New Publicis Omnicom Group

The Internet and the explosion of “Big Data” have disrupted many industries including newspapers, ...

Can Pharma Keep Up?

The pace of change in today’s business and technology is daunting. The bigger the ...

Top Ten Predictions for 2013

Each year, I use this column to publish my annual predictions for the New ...

Customer Centricity: The Key to Restoring Trust

Advertisers need to take a page out of the publisher’s playbook by putting the focus back on customers to improve the value proposition for everyone. How is it that publishers, medical societies and professional associations are able ...

Doing More with Less (Online)

In the absence of rules, it’s incumbent on the industry to self-regulate, not hibernate ...

‘Interest-Based’ Online Targeting of Pharmaceutical Advertising

In interest-based targeting, or behavioral targeting (BT), users’ online behavior (specifically what content they ...