Richard Meyer Richard Meyer

Richard Meyer has worked in healthcare marketing for more than 12 years and is the author of www.worldof dtcmarketing.com and www.newmediaand marketing.com. He is the Director of Online Strategic Solutions.

Three Key Changes to Online DTC 

In order for DTC marketers to succeed online, they must make adjustments in how ...

The Flood of New Health Information

Consumers are getting their health info from a variety sources, which means that in ...

Consumers Want More than Label Language

Some DTC marketers feel that pharma is definitely and appropriately part of the conversation ...

The Evolution of Product Websites

Some DTC marketers believe that they need to have a mobile site in addition ...

Go Gray Wisely

More than 10,000 Americans turn 65 every day, according to the U.S. Census Bureau. ...

Social Media and the Future of DTC Marketing

The Food and Drug Administration has spoken, and their silence—or lack of guidelines—on social ...

Consumers Need More Education on the Risks of Poor Health

According to Quest Diagnostics, more than one out of three employees who took employer-sponsored ...

Marketers Need to Listen More and Talk Less

I don’t think any industry does as much market research as the pharmaceutical industry. ...

Change Is Going To Be a Constant in DTC Marketing

According to a study by the Kaiser Family Foundation, as the provider economy gets ...