Richard Meyer Richard Meyer

Richard Meyer has worked in healthcare marketing for more than 12 years and is the author of www.worldof dtcmarketing.com and www.newmediaand marketing.com. He is the Director of Online Strategic Solutions.

FDA to Study TV Drug Ad Overexposure

The FDA is going to study the impact of repeated exposure of DTC TV ...

Mobile Health: The Future of DTC Marketing?

According to Gartner, “Mobile health monitoring will need another five to 10 years before ...

FDA Issues Social Media Guidelines: Does It Matter?

The FDA finally issued its social media marketing guidelines—but there are still a lot ...

GSK Uses DTC To Compete in the COPD Market

If you watch the national news you have probably seen the commercials for COPD ...

Can DTC Marketing Influence Healthcare Decisions Anymore?

Take all the information you have on DTC marketing and throw it in the ...

The Sweeping Changes That Are Going to Affect DTC Marketing

The idea that consumers are going to see an ad for a prescription drug ...

10 Essential Elements of a Great Pharma Product Website

According to a Pew Internet & American Life Project survey, 72% of U.S. Internet ...

The Future of DTC Marketing

The number of consumers going online for health information continues to rise while pharma’s ...

Help Wanted: Great DTC Marketers 

In the age of enlightened consumers, marketers need to find new ways to enhance their brand’s value in the eyes of their target audience. Richard Meyer has worked in healthcare marketing for more than 12 ...

Pharma’s Branding Revolution

In the age of enlightened consumers, marketers need to find new ways to enhance ...