Peter Harbin Peter Harbin

Peter Harbin is SVP of Commercial Strategy & Industry Solutions at Verix. Peter has more than 25 years of life sciences experience specializing in the areas of business intelligence, information management, and commercial operations. He currently works at Verix, a cloud-based commercial optimization technology that offers end-to-end analytic solutions specifically designed for commercial operations teams at life sciences organizations.

Data: The Unlikely Star in a New ADHD Drug Launch

In the whirlwind months leading up to a drug launch, data is just one ...