Mark Perlotto Mark Perlotto

Mark Perlotto is President of Excitant Healthcare Advertising, a full-service healthcare agency that helps clients find the right mix of new and traditional marketing approaches to get brand messages through to target audiences.

Whatever Happened to the Marketing Mix?

Okay, somebody has to say it so here goes: Digital is a channel—not the ...

Mark Perlotto
Mark Perlotto
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