Mike Moorman Mike Moorman

Mike Moorman is a principal in ZS’ Chicago office and leads the firm’s key account management practice. Mike serves on the board of directors for the Strategic Account Management Association and is the editor and a co-author of “Key Account Management in Pharma and Medtech.” Mike founded ZS’ B2B commercial strategy and transformation practice and has worked with more than 50 B2B organizations in more than 12 industries.

The Imperative for KAM in Pharma

Over the past decade, macro trends in healthcare have pushed life sciences companies to ...