Mike Mabey Mike Mabey

Mike Mabey is SKIM’s VP Client Solutions Americas, based in Atlanta. He has extensive marketing, strategy and marketing research experience in telecom, pharmaceuticals, healthcare, and electric and gas utilities. His focus is on understanding decision behavior in the context of consumer and patient decision journeys, identifying customer experience touch points, and optimizing message and communication strategies.

Counter-biosimilar Messaging: A Defense Strategy for Patient Retention

Biosimilars are an inevitable and disruptive force in pharma. For biologic originators, messaging strategy ...