E.M. (Mick) Kolassa, PhD E.M. (Mick) Kolassa, PhD

Mick Kolassa is Founding Partner at Medical Marketing Economics (www.m2econ.com).

The Nurse Knows

Pharma industry personnel frequently speak of HCPs, presumably because there are more types of ...

Off-Label or Off Course?

Drug-makers are mostly prohibited from disseminating information on unapproved uses of approved products. Sometimes, ...

It Depends on Where You Stand

In the film Beaches, CC Bloom, Bette Midler’s character, delivers the memorable line: “But ...

The Five Most Common Marketing Mistakes of 2011

In preparing this article, I asked several colleagues in the industry to provide nominations ...

Phase 3C – Market Approval and the Soft Launch

For years we have followed the logical progression of products through clinical trials and ...