Mark Heinold Mark Heinold

Mark Heinold is CEO of PDR, the largest EMR and digital communications network. PDR connects prescribers, pharmacists and patients to improve health outcomes through targeted communications, and is the publisher of the renowned Physicians Desk Reference. PDR delivers health information designed to positively improve health behaviors through a variety of digital, office-based and pharmacy-based channels.

What We’ll Take Back from the Trade Show

Earlier this year, the best and brightest minds and the biggest and best-funded companies ...

FAQs About EMR Messaging

Since late last year I have focused this column on helping you, the PM360 ...

How Do Physicians Use Their EMR Systems?

Our clients and prospective clients understand the value of providing information to both the ...

Understanding Certified EHRs and Meaningful Use

As Electronic Medical Records (EMRs), Electronic Health Records (EHRs) and Electronic Prescribing (e-Rx) become ...

How Your Brand Can Use the EMR/ERx Channel

Here is a look at four primary ways that the EMR/ERx Channel can be ...

The Marketing Opportunities and Challenges of an e-Prescription

The birth of e-prescribing has created a different environment for the physician and patient, ...

Optimizing Physician and Patient Communication

How pharma marketers can use E-Prescribing, Electronic Medical Records and Electronic Health Records to ...