Lucas Greenwalt Lucas Greenwalt

Lucas Greenwalt is Senior Principal at Amundsen Consulting, a division of IQVIA. With nearly 20 years of experience in the life sciences industry, Greenwalt has held a variety of roles from sales and marketing to managed markets and brings real-world experience on co-pay offset programs, market access, and gross-to-net management to his clients. His analytical focus includes longitudinal patient and payer data assessments that combine demand and margin management in order to provide actionable insights.

Next-Generation Forecasting Must Account for Payer Controls

The market access landscape for pharmaceutical products has shifted as payers struggle to control ...