Latesha Richards Latesha Richards

Special Projects Editor at PM360

Evaluating AbbVie’s “Uncover Your Confidence” and Janssen’s “Psoriasis 360”

Manhattan Research’s ePharma Consumer 2012 study reported that just under one-third of online consumers ...

My Other Life with Lara Fontaine

PM360 spoke to Lara Fontaine, Vice President of Strategy & Portfolio Solutions, Worldwide Research ...

Healthcare Watch August 2013

Discoveries/Innovations: Potential Breakthrough Drug for Leukemia? According to research published in the New England ...

My Other Life – Frank Kornely

PM360 spoke to Frank Kornely, Associate Director, Managed Markets Marketing at Boehringer Ingelheim Pharmaceuticals, ...

Healthcare Watch

Trend Setting: Predicting Success with Social Media Who needs traditional prescription data to measure ...

Healthcare Watch

 Discoveries/Innovations: Blood Test Predicts Response to Cancer Meds New progress was made at the ...

My Other Life – Kevin Appareti

PM360 spoke to Kevin Appareti, Global Director, Medical Science Liaison, Philips Healthcare, about his ...

Healthcare Watch

 Discoveries/Innovations: Electronic Tattoos to Track Your Health? Researchers have come up with a way ...

My Other Life – Jim Lefevere

PM360 spoke to Jim Lefevere, Director, Global Digital Marketing at Roche Diagnostics, about how ...

Getting Back to Basics: Enhancing Brands Using Social Media

Social media communication has become a crucial part of today’s healthcare continuum, and can ...