Kevin Troyanos Kevin Troyanos

Kevin Troyanos is SVP, Analytics at Saatchi & Saatchi Wellness, where he empowers healthcare marketers with data-driven strategic guidance while developing innovative solutions to healthcare marketing problems through the power of data science.

Predictive HCP Targeting: What Is It, and Why Aren’t More Brands Leveraging It?

Historically, pharmaceutical marketers have analyzed efforts aimed toward healthcare providers (HCPs) by looking solely ...