Kerry Murphy Kerry Murphy

Kerry A. Murphy is Executive Vice President, Account Services at Synapse. Having been at Synapse since its inception, Kerry has more than 18 years in healthcare communications, designing and managing numerous large medical communications in support of a wide range of successful brands. Her comprehensive expertise in biopharmaceutical marketing has made her an invaluable partner to clients throughout all phases of the product lifecycle.

The Boldness of an Unbranded Campaign

Investing in an unbranded campaign elicits more anxiety than necessary. It is not a ...

The Launch Trifecta

For a pharmaceutical marketer, few things carry the same level of professional gravitas as ...

Diffusing Therapeutic Innovation

Marketers routinely ask themselves the age-old question: How can I reach the right physicians ...