Kent Groves Kent Groves

Kent Groves, PhD is VP of Health Strategy at Merkle. Kent has been consulting in healthcare for more than 15 years in the areas of healthcare provider segmentation, brand channel integration, CRM, marketing analytics and direct-to-consumer.

The HCP is Not Your Target—It’s Time to Re-Think HCP Message Targeting and Relevance

In the world of pharmaceutical communication and marketing strategy, the majority of effort is ...