John Daly John Daly

John Daly is Sr. Principal, IMS Health.

Key Principles for Sales and Marketing Messages in the Face of Reduced Access to Oncologists

Oncology treatment breakthroughs provide patients and oncologists with an increased array of innovative treatment ...

The Influence of Emerging Stakeholders on Prescribing and Treatment Decisions

As the healthcare industry has experienced growing pressure to adopt a focus on care ...

Mobile Micromarketing: Driving Performance From Strategy Through Execution

To surmount marketplace challenges, many life sciences manufacturers have created new commercial models built ...