Jim Lefevere Jim Lefevere

Jim Lefevere is Director, Marketing Strategy & Support at Roche Diabetes Care.

Digital Disrupts: Why Inbound Marketing Works

Inbound Marketing is now the strategy to leverage to attract, acquire and convert new ...

Digital Disrupts: How Emerging Economic Models Impact Healthcare

In my last column, I introduced a few macro trends disrupting the healthcare industry. ...

Digital Disrupts Diagnostics: Leadership Requires Change Management

In my last column, I introduced a few trends that are disrupting the healthcare ...

Digital Disrupts Diagnostics: The Call for Intrapreneurs

In my last column, I introduced a few trends that are disrupting the healthcare ...

Digital Disrupts Diagnostics

As healthcare marketers, we need to understand the idea that the future of the ...