Ilyssa Levins Ilyssa Levins

Ilyssa Levins is President and Founder of Center for Communication Compliance (CCC). Ilyssa helps manufacturers and their promotional agencies save time, money and manage risk, when promoting drugs and devices. She combines her regulatory compliance, marketing communications, and change management expertise to help clients achieve their goals.

Surprise, Awareness, Adjustment—And Patients First

I remember the day in 1986 like it was yesterday: The public relations community ...

Regulatory and Innovation: It’s Possible

Can ad/promo regulatory professionals be innovative thinkers? Some have argued that these two terms ...

How to Apply Objection-Handling to Drug Price Complaint

Every sales and marketing professional is familiar with the term objection-handling, which is used ...

Imagining an Unimagined World

A quote by futurist Jamais Cascio struck me as highly relevant to our industry. ...

Sell With Confidence—And in Compliance

Imagine a compliance program that ensures sales representatives know what to do or say ...

Increase Internal ROI for Digital Tactics

When promotional review teams partner with marketing professionals early in the development of digital ...

Compliance is a Balancing Act—And Completely Achievable

Due to the central role that promotional regulatory compliance plays in the success of ...

Marketing Effectiveness for Rich Digital Media in a Compliant Culture

Today healthcare professionals, patients and general consumers demand access to health information on the ...

How to Accelerate Collaboration Around Digital Marketing Initiatives

Companies need to find innovative approaches to help brands successfully engage in Internet promotion ...

Treating REMS as a Communication Opportunity

Risk management in the drug industry changed forever in September 2007 when the Food ...