Heather Gervais Heather Gervais

Heather Gervais is the Senior Vice President of Commercial Operations at Epocrates, Inc., an athenahealth company. For more information, please visit epocrates.com.

Pharma Marketing in Sacred Ground— “Moments of Care”

Why has “embedding your brand message into the clinical workflow” become so important? And ...

It’s Not Rocket Science, It’s Pharma Marketing

Does it sometimes seem that healthcare marketers are light years away from understanding how ...