Gil Bashe Gil Bashe

Gil Bashe is Managing Partner, Global Health at Finn Partners. Gil can be reached on Twitter @Gil_Bashe.

The Difficult Art of Restraint

This is a time when biopharma brands are structured around integrated communications in order ...

PM360 Q & A with Bruno Cohen, Chairman of the Galien Foundation

The Galien Foundation’s impact on the international medical innovation community is unmistakable. Founded in ...

Open the New Health Customer Floodgates

Whatever you think of the Affordable Care Act (ACA), from website snags to promise ...

If You Build It…?

Recent data from the third annual Makovsky Health/Kelton survey of more than 1,000 U.S. ...

Stepping Up for Spontaneity: How to Master Social Media

Social media, with its real-time communication needs, is a perplexing new territory for biopharma. ...

Launching into a Surround-Sound World

Today, thanks to Twitter, anyone and everyone can be an instant reporter or editorialist. ...

Celebrities: Strike Out or Homerun?

A celebrity spokesperson can certainly be a useful tool to promote your brand, but ...

When Litigation Threatens Brand Reputation

Follow these six pillars of legal communications in order to prevent any damage to ...

Does Knowledge Still Matter?

More than two decades ago, graphic artist Richard Saul Wurman— author of Information Anxiety ...

You Can’t Handle the Truth

Whether in health, relationships, or business, life’s challenges are catalysts for change. When the ...

Rethinking Consumer Outreach

Meeting societal needs for ever-smarter communications support Today’s healthcare environment is under greater regulatory ...