David Reissner David Reissner

David Reissner is Senior Director, Research & Insights at Snow Companies. David has worked with a roster of biotech clients across the globe, including Genentech, Celgene, and Shire Pharmaceuticals. He currently serves as the lead for Snow’s research and insights department. David holds a master’s degree in Market Research & Consumer Behavior from IE University in Madrid, Spain.

Three Questions that Determine if Your Brand Is Patient Ready

Today, most brand marketers recognize the importance of having a solid patient engagement plan. ...