Cara Peckens Cara Peckens

Cara Peckens is SVP of UX, Technology and Incubation at imre Health. Cara leads imre’s team of UX strategists, technologists, and systems designers. As a full-stack developer turned strategist, she understands the nuances required between experience, feasibility, and business value. She currently leads technology-based programs, web builds, and user experience strategy across the imre portfolio, including AstraZeneca, GlaxoSmithKline, EQRx, and Genentech.

Website Renovation vs. Website Redesign

You’ll hear a lot of brand marketers ask for a web -refresh, -redesign, -reskin, ...