Caleb Costa Caleb Costa

Caleb Costa is Chief Commercial Officer at InCrowd. Caleb is a collaborative leader with a detailed grasp of both technological innovation and the business fundamentals essential for creating breakthrough offerings. He leads InCrowd’s client success team to address customer strategy, retention, expansion, and revenue growth.

ATUs Aren’t Enough—It’s Time to Go Automated

The ATU (Awareness, Trial, Use) is a traditional tracking study that is, and will ...