Brendan Gallagher Brendan Gallagher

Brendan Gallagher is EVP, Connected Health Innovations at Digitas Health LifeBrands, leading this new capability that combines the agency’s mobile strategy, social content marketing and community management, technology and partnership offerings.

Pharma’s Deep Blue Moment: Realizing the Power of Tech Partnerships

When chess grandmaster, Garry Kasparov, lost to the IBM supercomputer Deep Blue in 1997, ...

The App “Revolution” in Healthcare

If pharma marketers want to build better communication with physicians and patients, they need ...