Bob Harrell Bob Harrell

Bob Harrell is the Director, Marketing at IMS Health-Appature. In his role, Bob leads marketing efforts, including online and non-personal promotion, sales enablement and thought leadership. During his more than 20 years in the pharmaceutical industry, Bob held top positions in digital, database and relationship marketing on both the manufacturer and agency side.

Flipping the Model: Making Marketing Move Further, Faster in a New Technology Era

As life sciences companies look to differentiate themselves in an increasingly competitive market, a ...