Articles posted by Anna McClafferty

Anna McClafferty

Anna McClafferty is Senior Vice President, Insights at Health Union. Anna helps clients integrate the voice of the consumer into their strategies and actions. Anna has extensive experience in all areas of pharmaceutical commercial operations, including a keen focus on insight generation.

2018
Market Research
Marketing Strategy
Patient
September

Put the Patient Voice First

Biopharma aspires to integrate the voice of the patient into clinical and marketing programs. ...

Anna McClafferty September 21, 2018

Anna McClafferty

Put the Patient Voice First

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