Alex Zhu Alex Zhu

Alex Zhu, Manager at SKIM, leads the innovation and communication practice for SKIM Healthcare in the U.S. He advises clients across industries to develop hypotheses and structure marketing research and analytics to uncover actionable insights and inform marketing strategies. He specializes in customer decision journeys, market sizing, pricing, forecasting and messaging.

Counter-biosimilar Messaging: A Defense Strategy for Patient Retention

Biosimilars are an inevitable and disruptive force in pharma. For biologic originators, messaging strategy ...