Adrian Garcia Adrian Garcia

Adrian Garcia is EVP, General Manager of Spherico, a division of GSW. Adrian has spent 20 years overcoming the challenges associated with the payer customer. As the general manager of Spherico, he leads a team focused on supporting both in-market and pre-launch brands. By strategically developing and implementing marketing plans tailored to population health decision makers, he helps brands “future-proof” their value to key stakeholders.

New Research Reveals Three Ways Pharma Can Better Prioritize Payer Audiences

The pandemic had a huge impact on the way population health decision-makers (PHDMs) navigate ...

Adrian Garcia
Adrian Garcia

How COVID-19 Has Changed the Way We Reach Payers

We still don’t know how COVID-19 will affect us over time, but details are ...

Adrian Garcia
Adrian Garcia
Aaron Davis
Aaron Davis

COVID-19: How are Payers Managing These Days?

If there’s one thing we know about payers, it’s they hate surprises. That’s why ...

Adrian Garcia
Adrian Garcia
Katherine Seay
Katherine Seay
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