Adrian Garcia Adrian Garcia

Adrian Garcia is SVP Managed Markets at GSW, a Syneos Health Company. Adrian has spent 15+ years overcoming the challenges associated with the payer customer. By strategically developing and implementing marketing plans tailored to formulary decision makers, his team helps brands “future-proof” their value to key stakeholders.

COVID-19: How are Payers Managing These Days?

If there’s one thing we know about payers, it’s they hate surprises. That’s why ...