Amplity Webinar: Exploring Current Payer Price Sensitivities

Understanding the relationship between pharmaceutical manufacturers and payers in 2022

On Demand

In this webinar recording, Cheryl Nagowski and Dan Cusack walk participants through the current thinking around payer price sensitivities. This session explores why manufacturers are beginning to roll the dice with their pre-commercial assets and step away from the payer table. Watch now for our experts’ take on this new market access paradigm as you prepare your commercialization strategy for 2022 and beyond.

Watch and you’ll learn:

  • Payer negotiation opening stance
  • What’s happening with the 6mo PBM NDC block upon launch
  • Why it’s about the rebate and not the price
  • And much more . . .


Dan Cusack, Principal, Market Access
Leveraging years of deep industry experience and knowledge of data and market research, Dan supports Amplity’s clients by developing actionable strategies for new market entry, preparing for competition, and lowering barriers to commercial access for their patients. Dan has many years of experience in the pharmaceutical industry with successes built upon solid clinical knowledge, health system and payer insights, and relationships among commercial and governmental channels. Dan joined Amplity from Xcenda where he served as Senior Director of Market Access Commercialization. In that position, Dan was responsible for developing strategies to improve access to treatment for patients with rare diseases. Before Xcenda, he was US Healthcare Ecosystems Lead at Indivior, accountable for ecosystem mapping across payer, IDN and federal channels. He had a leading role in developing a new operational sales model and developed account management training to support the execution. Dan holds a bachelor’s degree in Business Administration from Western Connecticut State University.

Cheryl Nagowski, Head of Market Access
As Head of Market Access, Cheryl develops and enhances managed care strategies for our pharmaceutical, biopharmaceutical, and medical device clients. She uses data-driven insights to inform pricing, contracting, and strategic recommendations at all product life cycle stages. She has been called to improve patient access to cutting-edge innovations, including gene therapy and crucial advances in rare diseases. Before joining Team Amplity, Cheryl founded a consulting firm devoted to helping life science companies maximize the coverage and adoption of their products. An expert in Federal market optimization, Cheryl has worked extensively to assist clients in launching and growing their market share in this challenging segment. Cheryl started her career in the pharma industry at Genentech where she managed national, regional, and federal payer pricing, contracting, and strategy. Before entering the pharmaceutical arena, she worked as a buyer and negotiator for the Department of Defense in research programs. Cheryl holds an MPS in Strategic Public Relations from George Washington University.