closerlook, a part of Fishawack Health and UCB
The RheuMuseum: The Science of SpA on Exhibit
An immersive campaign aimed at educating rheumatologists about the science of spondyloarthropathies. Content is transformed into art exhibits that provoke a deeper understanding from viewers—the toll of clinical manifestations is depicted on marble statues, modern art brings a fresh perspective to pathobiology, and bold typography makes outcome measures unforgettable.
closerlook Team Members:
Amy Flowers, VP, Account Director
Amy Bordoni, VP, Executive Creative Director
Beth Coakley, Creative Director
Nicole Ngo, Associate Creative Director
Mary Damian, Project Director
Christine Doane, Executive Director, Project Delivery
Pete Clancy, SVP, Strategy
Zan Carroll, Senior Copywriter
Kayla Lenzmeier, Art Director
Scott Swineford, Senior Interactive Animator
Tim Ramey, Director, User Experience
Todd Kneedy, Senior Technical Architect
Dan Pedersen, Director, Motion Media
Suzanne Claussen, Senior Editorial Director
Fishawack Medical Team Members:
Sinem Ayman, Client Service Director
Lucy Reiman, Editorial Business Director
Michelle Metelo, Scientific Strategy Director
Marian Lowers, Senior Director, Multichannel Strategy
Suzi Hopkins, Lead Medical Copywriter
Kat Golden, Senior Project Manager
Abi Lowe, Associate Account Director
Adam Tranter, Senior 3D Motion Designer
Daniel Cathers, Senior Motion Designer
UCB Team Members:
Warren Rizzo, Head of Rheumatology, Medical Strategy
Jeff Stark, Head of Immunology, Medical Affairs
Peter Goldberg, PhD, MS, Senior Field Medical Lead
Steven Kolkin, PharmD, MS, Field Medical Leader
Hassen Boukabache, MD, Senior MSL ACR Lead
Juan Avila, MSL Co-Lead ACR
Cori Cooper, Rheumatology Medical Solutions Lead
Magdalena Machala, Rheumatology Medical Solutions Lead
