AbelsonTaylor, Aimmune Therapeutics, and Seres Therapeutics
C. diff Endless Sequels HCP Website
Since recurrent C. diff is a dire condition that keeps patients coming back, the idea of endless horror-movie sequels is a perfect fit. Shining a light on the role of the microbiome in changing the ending of the same predictable plot, this campaign shapes how people think about C. diff.
Brad Graetz, Group Creative Director
Lincoln Cairns, Associate Creative Director, Copy
Michael Gedraitis, Associate Creative Director, Art
Paula Lemperis, Copy Supervisor
Andrea Park, Art Supervisor