2023 Pharma Choice App Silver Winner AbelsonTaylor and CSL Behring

AbelsonTaylor and CSL Behring

Haemate-P Detail Aid: Maria’s Timeline Campaign

Haemate P is a leader in vWD, used to treat approximately 25,000 patients over 38 years. Because of this trusted history, Maria’s timeline is a way to show all the moments a patient could face potential bleeding… and the confidence that comes with the proven control of Haemate P.

AbelsonTaylor Team Members:

Brad Graetz, Group Creative Director
Lincoln Cairns, Creative Director, Copy
Erich Voigt, Associate Creative Director, Art
Barbara Delonnay, Copy Supervisor
Tommaso Lesnick, Art Supervisor

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