Good Apple and Apellis Pharmaceuticals
This is PNH WEGO Patient Influencer Campaign
Good Apple partnered with WEGO Health to drive patients with PNH, a rare blood disorder, to complete a survey for client Apellis Pharmaceuticals. Patient Leaders created videos sharing their experiences that were promoted across Facebook and Instagram. Survey responses were then used to inform content creation.
Good Apple Team:
Cristina Longo, Social Media Supervisor
Emmy Clarke, Director of Social Media
Agatha Szerejko, Media Director
Sarah Craig, Media Supervisor
Karolina Nanowski, Account Director
Emily Runnels, Senior Data Analyst
Apellis Pharmaceuticals Team:
Becky Bailey Bristol, VP, Head of North America Sales and Marketing
Caroline Allen, Director, Patient Marketing
Silvio Silva, Senior Marketing Manager, Patient Marketing
