Vpak Media, Unherd Creative, and SkinCure Oncology
SkinCure® Oncology Video-in-Print SmartBrochure™
SkinCure Oncology (SCO) offers patients a new, non-invasive, technology-based option to treat non-melanoma skin cancer as an alternative to invasive “Mohs Surgery.”
Unherd Creative developed the compelling messaging for print and video. A series of seven powerful videos were created—addressing each major brand challenge.
The Vpak SmartBrochure™ provides the ability to navigate videos and have context-specific content by simply flipping a page in the brochure. The SmartBrochure knows which page the user is viewing and displays the appropriate video automatically.
Vpak Media (SmartBrochure) Team Members:
Rob Likoff, Co-Founder and CEO
Richard Weber, Co-Founder and Chief Innovations Officer
Carole Weber, Chief Creative Officer
Unherd Creative (Creative) Team Members:
Sharon Ourach, Creative Director, Art
Sandi Bryant, Creative Director, Art
Kristie Walters, Creative Director, Copy
Brian Ourach, Art Director
Beata Browne, Graphic Designer
SkinCure Oncology Team Members:
Adam Lefton, Patient Education, Advocacy, and Brand Development
P3 Mediaworks Team Members:
Curtis Gilbert, Executive Producer
NPA Associates Team Members:
Neil Perry, Managing Partner/Creative Director
