Excitant Healthcare Advertising and Resilia Pharmaceuticals Inc.
Recedo “Silence the Scar” Sales Aid
Using a scar shaped like an exclamation mark represents how people often perceive the visibility of their scars to others. The CTA to “Silence the Scar. Let their personality speak loud and clear” and the brand tag line “Because what remains matters” completes a powerful creative promise for the brand.
Excitant Team Members:
Brian Allex, VP Creative Director
Kelly Calvo, Copywriter
Erin Crowley, Account Executive