2021 Pharma Choice Multicultural Gold Winner EMCAY and Amgen

EMCAY and Amgen

Even the Odds

Multiple Myeloma is the most common blood cancer among African Americans, representing 20% of new cases yet less than 5% within clinical trials. “Even the Odds” is a digitally driven, authentic campaign designed to instill a sense of hope with the African American community suffering from Multiple Myeloma and address outcome disparities.


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