CDMP and SK Life Science Inc.
Fight for the Possibility for Zero
Most epilepsy patients on medication have resigned to live their life with seizures. XCOPRI is the first AED that promises the possibility of zero seizures. Our campaign was designed to embolden patients to self-advocate, to give them hope for seizure-free days, and to believe that zero was worth fighting for.
Gary Scheiner, EVP, Executive Creative Director
Brittany Draper, SVP, Creative Director
Lenard Ranieri, Group Art Supervisor
Connor Dooley, Group Copy Supervisor
Debra Young, SVP, Creative Director
Anthony Hernandez, Art Director