This 11th annual survey of product managers, marketing directors, sales managers, and more from across the life sciences industry offers an inside look at their careers, challenges, and opinions on where the industry is headed. As always, PM360 tracks the pulse of the industry by asking respondents about their marketing budgets, which new channels they are considering using, the latest marketing trends, and the factors that have the greatest impact on the industry right now—and next year. Additionally, this year we asked respondents about what political policies most concern them heading into the 2020 presidential election. Learn how much digital spend is increasing, the new opportunity marketers are most willing to invest in, the strongest aspects of our respondents’ brands, and so much more.
Please subscribe below to gain access to the eBook