2017 Pharma Choice Silver Sales Aid

Purohit Navigation

Becton, Dickinson and Company

MAX Impact

 

Our “MAX IMPACT” campaign elevates the BD MAX™ brand to an emotional space. A bold headline features visuals of satisfied clinicians and patients, while product messaging and quotes connect the benefits to improved patient care. Our strategic approach allows for different messages to be emphasized, appealing to various market segments over time.

Account Team:

President: Anshal Purohit
Senior Account Director: Jennifer Scattereggia

Creative Team:

Chief Creative Officer: Monica Noce Kanarek
Associate Creative Director, Copy: Michael Minnella
Associate Creative Director, Art: Todd Treleven

Ads

You May Also Like

2019 Pharma Choice Video Silver Winner Avant Healthcare and AMAG

Avant Healthcare AMAG AMAG: It’s Not About Sex Video Talking about low sexual desire ...

Industry Briefs April 2018

Theranos Founder Elizabeth Holmes Charged with Fraud Elizabeth Holmes and former President Ramesh “Sunny” ...