Becton, Dickinson and Company
Our “MAX IMPACT” campaign elevates the BD MAX™ brand to an emotional space. A bold headline features visuals of satisfied clinicians and patients, while product messaging and quotes connect the benefits to improved patient care. Our strategic approach allows for different messages to be emphasized, appealing to various market segments over time.
President: Anshal Purohit
Senior Account Director: Jennifer Scattereggia
Chief Creative Officer: Monica Noce Kanarek
Associate Creative Director, Copy: Michael Minnella
Associate Creative Director, Art: Todd Treleven