2017 Pharma Choice Silver Sales Aid

Purohit Navigation

Becton, Dickinson and Company

MAX Impact


Our “MAX IMPACT” campaign elevates the BD MAX™ brand to an emotional space. A bold headline features visuals of satisfied clinicians and patients, while product messaging and quotes connect the benefits to improved patient care. Our strategic approach allows for different messages to be emphasized, appealing to various market segments over time.

Account Team:

President: Anshal Purohit
Senior Account Director: Jennifer Scattereggia

Creative Team:

Chief Creative Officer: Monica Noce Kanarek
Associate Creative Director, Copy: Michael Minnella
Associate Creative Director, Art: Todd Treleven


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