2017 Pharma Choice Silver Sales Aid

Purohit Navigation

Becton, Dickinson and Company

MAX Impact

 

Our “MAX IMPACT” campaign elevates the BD MAX™ brand to an emotional space. A bold headline features visuals of satisfied clinicians and patients, while product messaging and quotes connect the benefits to improved patient care. Our strategic approach allows for different messages to be emphasized, appealing to various market segments over time.

Account Team:

President: Anshal Purohit
Senior Account Director: Jennifer Scattereggia

Creative Team:

Chief Creative Officer: Monica Noce Kanarek
Associate Creative Director, Copy: Michael Minnella
Associate Creative Director, Art: Todd Treleven

Ads

You May Also Like

2017 Pharma Choice Gold Professional Print Campaign

Dudnyk Flexion Therapeutics “Meet Your Match” The ZILRETTA launch campaign was developed to show ...

PM360 2020 Innovative Product WellBe Virtual Assistant App from HandsFree Health

WellBe Virtual Assistant App HandsFree Health Dennis Boone, Chief Consumer Marketing and Sales Officer ...

2020 Pharma Choice Variety (Interactive Experience) Bronze Winner W2O and Stallergenes Greer

W2O and Stallergenes Greer Virtual Facilities Experience The Virtual Facilities Tour is an interactive ...