2017 Pharma Choice Gold Sales Aid

Elevate

Galen US

ADASUVE Agitation De-escalation

We asked patients with schizophrenia and bipolar I disorder to describe and draw their escalating agitation episodes. The idea behind the campaign was to translate and highlight their emotions into insights for HCPs on this misunderstood condition and patient presentation. The results were remarkable portraits that inspired this professional HCP campaign for ADASUVE (loxapine) inhalation powder featuring One Breath Technology (OBT).

Agency Team:

Founding Partner: Frank X. Powers
Chief Creative Officer: Barry Schmader
Creative Director, Art: Tara Powers
Chief Scientific Officer: Kathleen Nelson, PhD
Designer: Drew LeVan
Practice Lead, Client Delivery: Erin Hlivia

Left to right: Allen Knafo, Andrew Shales, and Therese Heimbold.

Client Team:

Marketing Director: Therese A. Heimbold R.N., B.S.N.
General Manager: Andrew D. Shales
National Sales Manager: Allen Knafo

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