2017 Pharma Choice Bronze Variety – Artificial Intelligence

ghg | greyhealth group

Pfizer Oncology

mBC | With Watson

By harnessing IBM Watson, Pfizer Oncology and ghg created a public platform on www.breastcancervision.com to raise awareness of metastatic breast cancer. Training Watson on the first-of-its-kind Global Status of Advanced/mBC Decade Report provided unparalleled access to a decade of information, data, and insights to support mBC patients.

Agency Team:

VP, Digital Strategy Director: Chris Millsom
Senior Content Strategist: Victor Barley
VP, Director of Project Management: Beth Storms
Senior Project Manager: Hiromiki Okura
VP, Director of Technology, Application Development: Bud Pusposuharto
Senior Web Architect: Jon Lung
QA Manager: Jeff Amdur
QA Specialist: Zishan Ahmed
SVP, Creative Director: Megan Ziobro
Group Art Supervisor: Shaun Williams
Copywriter: Grace Taylor
Managing Editor: Jay D’Ercola
VP, User Experience Director: Jack Zuck
SVP Market Access Strategy: Sarah Jane Barker
Associate Management Consultant: Snighda Santra
Research Associate: Blair Roth

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