2017 Pharma Choice Bronze Sales Aid

Confideo Labs

Ferring Pharmaceuticals

Ferring Reproductive Health Franchise VR Sales Aids

The Ferring Pharmaceuticals Reproductive Health Franchise became the industry’s first group to activate field reps using Samsung Gear VR. With the goal of providing reps with tools to better engage customers, Confideo Labs deployed an index of differentiated VR content for Menopur and Endometrin, including an immersive MOA experience and interactive mixed media KOL vignette.

Agency Team:

Founder & CEO: Mike Marett
Technical Project Lead: Matt Irwin
Creative Lead: Chad Capeland
Senior Account Manager: Cristina Spano

Client Team:

Manager, Brand Marketing – Reproductive Health: Jennifer Accumanno
Senior Manager, Menopur Marketing: Breffni Fox
Senior Manager, Digital Marketing: Justin Rauschkolb
Associate Manager, Marketing: Kyler Nuzzo

Ads

You May Also Like

PM360 2019 Trailblazer Awards Unbranded Campaign Winner Merck and Klick Health

VERSED on HPV (Merck, Klick Health) Many don’t know human papillomavirus (HPV) is common. ...

ELITE 2020 Digital Crusader Matt Irwin of Confideo Labs

Matt Irwin Head of Product & Technology Confideo Labs Pharma’s First Use of Volumetric ...

ELITE 2018 Tech-Know Geek Paul Kallukaran of CMI/Compas

Paul Kallukaran EVP, Performance Analytics and Data Sciences CMI/Compas Optimizing Media Spend Data is ...