2017 Pharma Choice Bronze Sales Aid

Confideo Labs

Ferring Pharmaceuticals

Ferring Reproductive Health Franchise VR Sales Aids

The Ferring Pharmaceuticals Reproductive Health Franchise became the industry’s first group to activate field reps using Samsung Gear VR. With the goal of providing reps with tools to better engage customers, Confideo Labs deployed an index of differentiated VR content for Menopur and Endometrin, including an immersive MOA experience and interactive mixed media KOL vignette.

Agency Team:

Founder & CEO: Mike Marett
Technical Project Lead: Matt Irwin
Creative Lead: Chad Capeland
Senior Account Manager: Cristina Spano

Client Team:

Manager, Brand Marketing – Reproductive Health: Jennifer Accumanno
Senior Manager, Menopur Marketing: Breffni Fox
Senior Manager, Digital Marketing: Justin Rauschkolb
Associate Manager, Marketing: Kyler Nuzzo

Ads

You May Also Like

PM360 2019 Innovative Service Patient Support Programs from Ashfield

Patient Support Programs Ashfield Nareda Mills, President, Patient Solutions nareda.mills@ashfieldhealthcare.com In 2018, Ashfield Patient ...

2017 Pharma Choice Silver Video

Confideo Labs Boehringer Ingelheim Biopharmaceutical Mixed Media VR Manufacturing Tour Boehringer Ingelheim was seeking ...

PM360 2019 Innovative Product Smart Recommendations from MyHealthTeams

Smart Recommendations MyHealthTeams Christian Pran, EVP Partnerships christian@myhealthteams.com Smart Recommendations from MyHealthTeams deliver personalized ...