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JANUARY / Pharma Choice Awards Issue
- Pharma Choice Awards: Showcase of the industry’s picks of the year’s best print and digital creative.
- Think Tank: Innovation in Mobile Outreach to HCPs and Consumers
- Focusing on Patient Centricity
FEBRUARY
- The Implications on Pharma of An Aging Population
- Integrating Legislative Strategy into Brand Strategy
- Driving Outcomes with “Five-P” Alliances: Pharma, Provider, Pharmacy, Payer, and Patient
MARCH / Ad Test Issue
- Trailblazer Brand Champion Roundtable: “Putting Patients First”
- Is There a Newer, Better Contract Sales Organization Model?
- Specialty Pharma: Meeting the Unique Challenges
Special Supplement: PM360 Digital Compendium—
- Best Practices in Digital Marketing plus Directory of Digital Companies
APRIL
- The New Wave of Product Positioning
- The Changing DTC Marketplace: Leading the Way into the Future
- Think Tank: Innovative Branding Strategies
MAY
- Working Effectively with KOLs
- Developing Impactful Social Media Campaigns
- Navigating Black Box Warnings in Your Campaign
JUNE
- Developing a Killer Marketing Plan
- Driving Market Share with Mandated REMS and
- Sunshine Act Activities
- Positioning Big-Ticket Drugs
Special Supplement: The Greatest Creators
- A Portfolio of Top Agencies’ Best Work (with Agency Directory.)
JULY
- Power Shift—Who and What Is Driving Product Use Today?
- Licensing Strategies as Expiration Approaches
- Think Tank: Optimizing the Client-Agency Relationship
AUGUST
- Enhancing the Sales Force’s Role in Integrated Marketing
- Evolving Promotional Models for the Savvy Customer
- Importance of Customer Segmentation by Channel Preference
- Special Supplement: 2013 Product Managers’ Survey
SEPTEMBER / Ad Test Issue
- Successful Strategies for the Rx to OTC Switch
- Meet the New Primary Care Physician
- Think Tank: Enhancing Customer Experience and Satisfaction
OCTOBER
- E-Details and E-Sampling—Working Together
- Using Augmented Reality as an Effective Training Strategy
- Pharma 360 Forum: Best Practices in Launching
- New Products and Indications
Special Supplement: 2013 PM360 Trailblazer
- Awards—Winner Announcements and Profiles
NOVEMBER
- New Methods of Adherence for Improved Outcomes
- Strategies for Increasing Physician Access and Engagement
- New Opportunities in Emerging Markets
DECEMBER
- Transitioning Your Career Into a Specialty World
- Change Management and Leadership
- Think Tank: What Pharma Can Learn from Other
- Regulated Industries
Special Supplement (NEW): 2013 Innovations in Pharma Marketing
- New Companies, Products, Services, Divisions, and People Driving Change.
- Also: Directory of Innovative Companies